Childern and Media.
(Childwise, Viacom Brand Solutions)

Dear #name#.

Marketing to children using traditional media is becoming more and more difficult in the UK. Not only has the media regulator tightened regulations on advertising to children year, but we are dealing with generations whose media experiences, attitudes and preferences are increasingly different from those of their parents. There are challenges and opportunities for all involved. The amount of consumer expenditure in the UK that is either spent directly by children, or that children exert an influence over, goes into to tens of billions of pounds. So what are the “kids of today” up to? Is TV still important or has the Internet taken over their media day? How do you capture the children's market without getting in trouble with the regulator?

We have two great presenters that will give us a window on to the lives, attitudes and media consumption of children today.    

The ChildWise Monitor Report is published annually, to enable those involved with children to keep track of changing media use and attitudes among 5-16 year olds across Britain, and understand the factors that motivate them. This year’s survey indicates that children clock up an average of 5 hours 20 minutes of screen time per day, watching TV, using the internet, or playing on a games console.

Rosemary Duff, Research Director at ChildWise, will talk about latest findings, looking at TV’s changing role in children’s lives, their online activity, including social networking, and the sites, channels and programmes that hold their interest.

Viacom Brands Solutions’ “The Digital Playground” focuses on kids’ relationship with technology, how it impacts upon their daily lives and how it should influence the behaviour of those who seek to target them through advertising. In the past two years VBS has commissioned a number of studies which focus to a greater or lesser degree on this area: Circuits of Cool, Well Being and The Nickelodeon Generation.

Agostino Di Falco, VP, Director of Insight & Research at Viacom Brand Solutions will take us through the latest work into understanding kids, technology and advertising.

Please respond as soon as possible if you would like to attend. If for any reason at a later date you can’t make the meeting please let us know, as there is likely to be a waiting list.

This meeting will be chaired by Neil Mortensen

If you would like to attend this meeting please send an email to:

Venue & Date

Venue: Browns Court Rooms, 82-84 St Martins Lane, London, WC2N 4AA

Date: Tuesday, April 29th 2008

Time: 6pm for a 6.30pm start.