MRG

The MRG was formed in 1964 as a forum to discuss media research issues. We have an elected committee taken from our membership, whose job is to organise the smooth running of events such as evening meetings, education course, a bi-annual conference and various social events.

MRG Next Evening Meeting

September 22nd on Touchpoints. More details to follow.

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MRG Evening Meetings - The Next Meeting

MRG Girl Conference TouchPoints 3 (IPA)

How the nation is really divided, to Tweet or not to Tweet?

These days so many more communication channels are available to us all. Some of us embrace the new with enthusiasm, and some take longer to see the benefits of new world communication. Do these new channels separate or unite us? What impact does our use of them have on our everyday lives?

Taking the findings from the very latest TouchPoints survey, we want to really understand the dynamics of communication. Which communication channels are available to us and how are they being used. How has this changed in the past five years or so.

What is the impact in our lives of social networking? Is this a shared or a solitary activity? When are the key times when social networking is at its peak. Which technology is used most to provide the right platform? What is the context of the "conversations" that are going on?

If there is so much "noise" around how much of it is off line as opposed to online? If we consider offline communication - or Word of Mouth then who are the people that are catalysts of influence? Taking the work we have done in conjunction with world leading word of mouth experts Keller Fay, we will investigate these catalysts and look at their relationship with media. We will also investigate the context of their media consumption.

This view of social networking and word of mouth will be presented by Lynne Robinson and Belinda Beeftink from the IPA.

Please respond as soon as possible if you would like to attend. If for any reason at a later date you can’t make the meeting please let us know, as there is likely to be a waiting list.

This meeting will be chaired by Keith Donaldson

If you would like to attend this meeting please send an email to:
eveningmeeting@mrg.org.uk

Date and Venue

22nd September 2010

Held at Browns Court Rooms, 82-84 St Martins Lane, London WC2N 4AG

Time: 6pm for a 6.30pm start

MRG Your Ideas Welcome

Have you some fantastic new research that you would like to showcase to your peers and to the industry?
Whether it’s insights into the evolving world of media consumption, learning’s around media effectiveness, or revelations about new measurement techniques (or old ones reinvented) please consider the MRG Evening Meetings.

For more information Click Here

MRG Past Meetings

Here you can see all the latest meetings and download the presentations.

MRG Speaking At A Meeting

Our meetings usually kick off at 6.30 p.m. prompt. The audience is all ages, all levels of experience as we have a wide variety of members from all backgrounds, but generally they fall into Media Agency/Media Owner/Research Agency categories.

For more information Click Here