MRG

The MRG was formed in 1964 as a forum to discuss media research issues. We have an elected committee taken from our membership, whose job is to organise the smooth running of events such as evening meetings, education course, a bi-annual conference and various social events.

MRG Conference 2008

To all of those that attended the conference in Lisbon we hope you had a great time enjoying the fabulous presentations and wonderful networking events. For those that have completed the feedback survey - thank you very much.

MRG Membership

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MRG Evening Meetings - Past Meetings

We aim to hold at least 10 meetings a year - meetings are the cornerstone of MRG events.

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Records 1 to 10 of 92

18/05/2010    comScore Beyond The Click

03/03/2010    Gaming - An Emerging Media Platform

We have two presentations for this meeting which will focus on the ever advancing world of gaming and the emergence of in-game advertising. James Myring and Max Willey from Continental will tell us about online gamers and what makes this audience attractive to advertisers. They will assess how well in-game advertising works and will give a view on what the future may hold and how in-game advertising can work most effectively.

10/02/2010    UKOM Launch – A Media Research Perspective

UKOM Launch – A Media Research Perspective

27/01/2010    In VoD We Trust’

In VoD We Trust’ researched Channel 4’s on demand services (4oD), providing the first insight into how viewers watch the content and what that means for advertisers using the new ad-funded platform. As the first major commercial research study of its kind, it has significantly increased industry understanding of video on demand (VoD) as a whole.

21/10/2009    Researching Hard To Reach Audiences

Researching hard to reach audiences is a hot and socially important topic. Whether they are ethnic minorities, prisoners, drug addicts or people with disabilities, these audiences consume media and yet can be difficult to reach and represent adequately in research. We have two presentations for you this evening.

11/08/2009    COI

The Central Office of Information (COI) is the UK government’s marketing arm, which spent about £30m in the last financial year on research. Marc Michaels’ presentation will provide you with an overview of COI and its remit; engagement and ‘holistic evaluation’; campaigns and activities.

23/06/2009    Radio what’s new? Accessing music in a multi-platform world

Consumers of music are using all the new platform choices available to them to access the content they want to listen to. The arrival of Last.fm, Spotify and Stitcher, to name but a few, is changing people’s music listening behaviour. So, is this the death for traditional radio or the start of a new world? How are listeners being engaged with their music? Are free online music sources challenging the business models of leading media companies? Miles Lewis (Last.fm), Andrew Green and Gareth Deere (Ipsos MediaCT) will share their thoughts and ideas on these issues and on the current radio landscape.

23/04/2009    What is the future of TV advertising? (Enders Analysis).

The third age of television represents the most challenging time for the medium in its history. As the supply of commercial television continues to rise the demand for airtime has been buffeted by the economic conditions, the rise of new media and an recession proof BBC. So what is the future for television advertising in this increasingly treacherous landscape?

05/03/2009    Future trends and innovations: Media in the cloud and the rise Internet TV (Manning Gottlieb OMD and Xtreme Insight)

As technology and media changes so rapidly we are constantly faced with the challenge of anticipating future trends. It can be a struggle to assess accurately what is going on now, never mind what will change in the future and how that is going to affect our business. As the web develops and our understanding of technology develops, new behaviours emerge and potential new revenue streams appear. Do we know what to look for? How do we apply innovations to our clients and consumers? Jean-Paul Edwards (MGOMG) and Lucy Wright (Xtreme Insight) will be shedding some light on these issues and will focus on some of the hot themes of the day.

14/01/2009    Google

The world of media research is all about getting an understanding of the consumer. This will never change. What has changed is the technology available to us when attempting to get closer to our targets. The rise of digital media has produced an ever increasing flow of return path data for media owners, researchers and agencies to get to grips with. So just how do we wade through this tide of information and deliver effective advertising solutions for brands, advertisers and planners.