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Oct 23

past event

October 2018 Evening Meeting

Evening Meeting

The nights are drawing in, the temperature is dropping...

but don't let that get you down, because the MRG has a fantastic evening meeting ready to lift your spirits.

This October we have three wide ranging and fascinating papers in store. First we have Trinity McQueen presenting their proprietary study 'Generation Game' understanding the impact and role of gaming within young people and how content providers can keep up with their needs. Then we have 7Stars presenting on the importance of diversity within brand campaigns, why it's important and how we can improve things. Lastly we have BARB, who will be updating us on the now successfully rolled out first stage of their integration project, reporting audience viewing to television on PCs, tablets and smartphones for the very first time. What's not to like?

  • Date: Tuesday 23rd October
  • Venue: IAB training and events
  • Time: 6:00pm for 6:30pm start

Generation Game

The video game market is undergoing period of renewal and reinvention driven by increasing fragmentation of hardware platforms and a proliferation of services and payment models targeted at youth audiences and families. In addition, what it means 'to game' has become increasing nebulous. Added to this milieu is the increased sophistication of young gamers and their expectations which have more than kept pace with the wide range of video game content available on offer. This session Dan Eddy, Trinity McQueen, explores how content providers can best address young gamers and their families - catering for the former whilst assuaging the latter.  

Diversity in Advertising

At long last, Adland is beginning to wake up to issues of diversity and representation.

But in a territory full of potential minefields, how can brands - and the researchers who shape them - make sure that they are showcasing diverse individuals with authenticity, rather than jumping blindly onto the bandwagon?

In this presentation, speakers from the7stars and Sign Salad partner up to discuss how brands can do diversity well. Drawing on a rich collection of examples, they'll turn the spotlight on some strategies that today's most successful brands are using to stay ahead of the game, and change the conversation about whose faces, voices, and experiences matter. 

Multiple-screen viewing: An introduction to how people watch television across four screens

BARB has begun to report multiple-screen television ratings for the first time, marking the first output of Project Dovetail. The new multiple-screen viewing figures break down the number of people watching programmes on four screens: TV sets, tablets, PCs and smartphones. 

Doug Whelpdale, Insights Manager at BARB, will discuss how BARB has fused its panel and device-based census data to produce these figures and present some new examples of multiple-screen viewing for some of this autumn's most popular programmes. He'll also look at what's still to come from Project Dovetail. 

Evening meetings are free to attend but only open to MRG members.

Event Contact
Event details
  • Start Date23 Oct 2018 18:30
  • End Date23 Oct 2018 19:30
  • VenueiIAB Events & Training Space
  • Members only£0.00
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