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Feb 26

past event

Tools of the Trade 2018

Educational

Back for its 32nd year, the MRG Evening Classes will take place every Monday (for 7 weeks) from 26th February 2018.

Programme available here: Tools of the Trade 2018 Programme.pdf

Course materials can be accessed here: TOTT downloads

The first 6 sessions will be in the evening starting at 6pm (promptly) and they will be 1.5 hours long.

The finale... The seventh is a 3 hour afternoon session with great guest speakers (from 2pm until 6pm).

The dates are as follows:

Session 1: 26th February - 6 - 7:30pm
Overview of research techniques and basic statistics
followed by drinks and nibbles from 7.30pm to 8.30pm  
FEEDBACK SURVEY #1 HERE

Session 2: 5th March - 6 - 7:30pm
Digital Media
FEEDBACK SURVEY #2 HERE

Session 3: 12th March - 6 - 7:30pm
Television and Cinema
FEEDBACK SURVEY #3 HERE

Session 4: 19th March - 6 - 7:30pm
The key consumer surveys
FEEDBACK SURVEY #4 HERE

Session 5: 26th March - 6 - 7:45pm (Extended session)
Publishing brands and Direct Mail
FEEDBACK SURVEY #5 HERE

- EASTER BREAK -

Session 6: 16th April - 6 - 7:30pm
Outdoor and Radio
FEEDBACK SURVEY#6 HERE

Session 7: 23rd April - 2 - 6pm 
Media Research, planning and insight in action
followed by drinks & nibbles 'til 8pm
FEEDBACK SURVEY #7 HERE

The Evening Classes are designed for new joiners to the media industry (up to three years' experience). They provide a good introduction to media research and the industry currencies. It will also benefit those researchers who have had little or no exposure to the different media currencies.

On the first evening (26th February), the MRG committee will host some networking drinks. We will provide drinks and snacks from 7.30pm until 8.30pm.

Also on the last evening, delegates are invited to join members of the MRG committee and speakers for drinks and canapes (from 5.30pm until 8pm).

The cost for the course is only

  • £595 for MRG members
  • £645 for non-members - includes MRG membership

You can book your place on the course now. 

If you have any problems with booking, please check the booking FAQs, or contact Sally Hiddleston or Max Willey

If you would like more information about the programme in the short term, please email Alex Maddox

 

 

Event Contact
Event details
  • Start Date26 Feb 2018 18:00
  • End Date23 Apr 2018 17:30
  • VenueiThe Hatton
Prices
  • Members£595.00
  • Non-members£645.00
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