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Feb 26

Upcoming Event

Tools of the Trade 2018


Back for its 32nd year, the MRG Evening Classes will take place every Monday (for 7 weeks) from 26th February 2018.

Programme available here: Tools of the Trade 2018 Programme.pdf

Course materials can be accessed here: TOTT downloads

The first 6 sessions will be in the evening starting at 6pm (promptly) and they will be 1.5 hours long.

The finale... The seventh is a 3 hour afternoon session with great guest speakers (from 2pm until 6pm).

The dates are as follows:

Session 1: 26th February - 6 - 7:30pm
Overview of research techniques and basic statistics
followed by drinks and nibbles from 7.30pm to 8.30pm  

Session 2: 5th March - 6 - 7:30pm
Digital Media

Session 3: 12th March - 6 - 7:30pm
Television and Cinema

Session 4: 19th March - 6 - 7:30pm
The key consumer surveys

Session 5: 26th March - 6 - 7:45pm (Extended session)
Publishing brands and Direct Mail


Session 6: 16th April - 6 - 7:30pm
Outdoor and Radio

Session 7: 23rd April - 2 - 6pm 
Media Research, planning and insight in action
followed by drinks & nibbles 'til 8pm

The Tools of the Trade 2018 Programme.pdf is packed with TV, radio, OOH, cinema, print, social media and digital. We also have papers about the use of insight within the strategy and planning process. There is also a talk incorporating clever use of Excel and other tools for data analysis and presentation.

The Evening Classes are designed for new joiners to the media industry (up to three years' experience). They provide a good introduction to media research and the industry currencies. It will also benefit those researchers who have had little or no exposure to the different media currencies.

On the first evening (26th February), the MRG committee will host some networking drinks. We will provide drinks and snacks from 7.30pm until 8.30pm.

Also on the last evening, delegates are invited to join members of the MRG committee and speakers for drinks and canapes (from 5.30pm until 8pm).

The cost for the course is only

  • £595 for MRG members
  • £645 for non-members - includes MRG membership

You can book your place on the course now. 

If you have any problems with booking, please check the booking FAQs, or contact Sally Hiddleston or Max Willey

If you would like more information about the programme in the short term, please email Alex Maddox



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Event details
  • Start Date26 Feb 2018 18:00
  • End Date23 Apr 2018 17:30
  • VenueiThe Hatton

  • Members£595.00
  • Non-members£645.00