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Oct 04

past event

Questionnaire Design


A new questionnaire design course run by Judith Kennedy of Ipsos.


  • Date: October 4th 
  • Time: 10.30am - 12pm
  • NEW VENUE: Thinkbox, Manning House, 22 Carlisle Place, Victoria, SW1P 1JA

The session will aim to provide tips that will allow attendees to write questionnaires that:

  • Deliver insights that answer specific survey and business objectives
  • Make for a good experience (for both participants and interviewers)
  • Produce data that are valid and reliable

Amongst other things, it will cover:

  • The impact of methodology
  • How to plan the content
  • Golden rules to maximise understanding and elicit considered responses  
  • Avoiding bias in wording and order
  • Further reading

Judith Kennedy is a Research Director at Ipsos MORI who currently works on both the PAMCo and TouchPoints contracts and has 30 years' experience of questionnaire design for Media Research.


  • Members - £99
  • Non-members - £149 (includes a year's membership)

N.B. You can order an e-invoice and pay later.  

If you have any questions about the course please contact Alex Maddox.
Event Contact
Event details
  • Start Date04 Oct 2018 10:30
  • End Date04 Oct 2018 12:00
  • VenueiRAJAR
  • MEMBERS£99.00
  • NON-MEMBERS£149.00
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