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Nov 22

Upcoming Event

First Keynote

Keynote announcement

We're delighted to announce the first keynote speaker at this year's Conference in Bratislava.

TRACEY FOLLOWS

Founder, Futuremade

Tracey is a professional futurist and works with clients on long-term strategies for future growth. Her clients have included Telefonica,  Google, Facebook, Sky, Unilever, Farfetch, Conde Nast and Virgin. Her most recent work includes the future of work, AI and ethics, gender and diversity, marketing and retail and payments. 

Tracey worked in marketing and innovation for over 20 years with leading technology, telco, service and retail brands. She left advertising to retrain in Strategic Foresight at The University of Houston later joining The Future Laboratory as Chief Strategy & Innovation Officer and heading up Strategy at Wired Consulting for a time.

She regularly writes and speaks on Futures. She has a monthly column in Campaign and Mediatel and is a go-to futurist for many national titles including FT, Times and Guardian.

She has spoken at UN HQ, and in 2016 she was the recipient of the Women in Marketing Special Award for Outstanding Contribution to Marketing. In 2017 Ad Age named her a Woman to Watch (Europe) and BIMA awarded her as an Agent of Change. She is a member of the Association of Professional Futurists, the World Futures Studies Federation and a Fellow of the RSA. She also sits on the Advertising Standards Authority Council and is the co-author of 98% Pure Potato, a book about the origins of advertising account planning.

More info on the Conference here


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Event details
  • Start Date22 Nov 2018 09:30
  • End Date22 Nov 2018 10:30
  • VenueiBratislava