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May 22

past event

May 2018 Evening Meeting

Evening Meeting

The summer is nearly here, so what better time to get together with your peers and hear the latest in media research.

This month we have two fantastic papers, both of which have gained high accolades. Radiocentre's ambitious effectiveness study, and BBC World Service's award winning Attribution study. This one is not to be missed.

  • Date: Tuesday 22nd May
  • Time: 6pm for 6:30 start
  • Location: IAB Training & Events, 14 Macklin Street, London, WC2B 5NF

Is it time to re-evaluate media effectiveness?

Despite more data being available than ever before, Radiocentre's latest research indicates that perceptions are influencing media planning decisions more than evidence. Commissioning leading independent media and marketing consultancy Ebiquity to conduct one of the most in-depth pieces of research on the relative value of media ever undertaken, Donna Burns (Insight Manager) with take us through Radiocentre's much talked about Re-evaluating Media study covering:

  • Understanding which media attributes advertisers value most for brand-building campaigns
  • Comparing the performance of individual media by analysing published industry reports
  • Uncovering the difference between industry perception versus evidence
  • Determining the implications for brands

The Attribution Project

Facebook today has become indispensable to reaching audiences around the world. The big problem though: most of those consuming content on Facebook say 'I saw it on Facebook'. But if credit does not accrue to the creators, in this case the BBC World Service, how can you get audiences to consume more high quality news and information in a world severely lacking in it? Santanu Chakrabarti (Head of Audience Insight - BBC World Service) introduces their award winning research study "The Attribution Project" where they set out to investigate the psychological/cognitive, cultural, and socioeconomic drivers of attribution in the market as a whole, not just to the BBC. Using a mixture of qualitative and quantitative techniques the project understood the drivers of attribution in Germany, Mexico, Kenya, India, Saudi Arabia, UAE, Egypt and Kenya. The findings have implications not just for the news industry, but for anyone seeking to build brands on Facebook.  


Whether it's the launch of the new website, or to hear more about the exciting plans for the MRG for the next year, summer parties, conferences, you name it, come hear the MRG committee provide a brief update about what's in store, as well as being an opportunity to tell us what you like or what you don't like about the MRG.

Evening meetings are free to attend but only open to MRG members. 

Event Contact
Event details
  • Start Date22 May 2018 18:30
  • End Date22 May 2018 19:30
  • VenueiIAB Events & Training Space
  • Members only£0.00
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