Start the year as you mean to go on by attending our first evening meeting of 2017
THIS EVENT IS NOW SOLD OUT
...where we will share with you some great papers from our Warsaw conference.
Our friends at the IAB have been kind enough to offer to host the evening too so please take note of the venue.
- Date: Monday 16th January 2017
- Time: 6 for 6:30 start
- Venue: IAB Events & Training Space, 14 Macklin Street, London, WC2B 5NF
Sarah Gale (Head of Insight, OMD) will be talking about The Future of Generations, OMD UK's extensive, multi-stage research study, designed to help marketers get under the skin of age and generations across Britain today. In her presentation, Sarah will be flying the flag for the older generations, smashing some of the deeply ingrained myths and stereotypes that exist about their media habits, their attitudes and how they spend their time.
Nicola Barrett (Research Manager, Exterion) and Rob Ellis (Director, COG Research) will take us through London Underground: The Engagement Zone, the single largest neuroscience study on the London Underground audience. This study uses a combination of eye tracking, skin conductance response data, depth interviews, and questionnaires. We have discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer. In fact, the research demonstrates that advertising on the London Underground is more engaging than online video advertising and on par with high engagement levels reported for TV.
Lucy Bristowe (Head of Insight, Sky Media) and James Myring (Director, BDRC Continental) will be presenting Getting Engaged - A TV Love Story. The growth of Broadcaster VoD is one of the key success stories for television of the past 5 years. Sky worked with BDRC Continental and Differentology to find out why people are so engaged with VoD. Research identifies what are the key drivers for engagement with VoD and why social viewing is so important.
So whether you were unable to attend the conference or liked the papers so much you want to see them again, start your new year with the MRG!