The evenings are getting lighter...
so why not spend one enjoying the latest media research!
- Date: Wednesday 19th April
- Time: 6pm for 6:30 start
- Location: etc Venues, 51-53 Hatton Garden, EC1N 8HN
ESI have undertaken three separate studies this year that together complement each other. Each has been turned into a four minute film that, shown together, act as a triptych; three pieces that can be appreciated together. Neil Sharman (Interim Head of Audience and Insight at ESI and Director of Neil Sharman Ltd.) will introduce all three with some background about why researching each topic was relevant and how it was done. The studies are called Evening Catch, Achievement and Londoners.
Route provides audience measurement estimates Out of Home media. April 2017 sees a new contract come into effect which brings with it some exciting new developments. Euan Mackay (General Manager, Route) will give a brief overview on what Route does, what changes are afoot and summarise some recent analysis identifying how different cities around the UK spend time in public and under the influence of OOH ads.
Evening meetings are free, but only open to MRG members.
You can join the MRG here!