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Senior Research Manager (12 month Maternity Cover)

  • Location: London
  • Agency: MTV and Comedy Central
  • Type: Contract
  • Closing Date: 30 Dec 2017
  • Date Posted: 30 Oct 2017

MTV and Comedy Central


The Consumer Insights & Analytics team sits at the heart of the Youth and Entertainment brands, critical for driving MTV and Comedy Central's creative and commercial success.

This pivotal role will be responsible for managing a team (intern, analyst and senior analyst) in the supply of performance analysis for both brands across their linear and non-linear platforms. As youth focused brands this role will also responsible for understanding, and helping the rest of the business understand our target audience, analyzing trends acting as a trends expert for our youth audience.

This varied role acts as a support function in key business decisions across all departments (e.g. Programming, Marketing, Digital and Strategy) to maximize audience delivery and subsequently commercial revenues. The role will also be responsible for building relationships with these areas of the business, research teams in our Cluster countries, and with the other brands in the UK VIMN business (Nickelodeon and Channel 5).


  • Regular performance data gathering and reporting across TV ratings and digital & social analytics, and the development of best practice within this discipline.
  • Work with the UKNEE brand and Consumer Insights & Analytics teams to provide strategic programme, brand and channel insights with the aim to grow audiences and commercial revenues.
  • Provide analysis, insight and trends on the Youth, Entertainment & Music media landscape to help programming and content direction for both on TV and online
  • To aid the business in forecasting TV & digital performance where necessary.
  • To develop close and knowledgeable relationships with relevant departments (e.g. Programming, Marketing, PR, Internal Comms, Digital and Strategy).
  • Support the management of primary insights studies including brand tracking and youth insights against assigned budgets and objectives in close collaboration with international and sales functions
  • Create brand-related research reports and audience insight presentations through qual and quant techniques
  • Work closely with International ad-sales research team to ensure a collaborative approach
  • Keep abreast of audience, media and content trends and have an aptitude for trends spotting and analysis and respond to ad hoc requests in this space
  • Building relationships with these areas of the business, research teams in our Cluster countries, and with the other brands in the UK VIMN business (Nickelodeon and Channel 5).
  • Manage a team (intern, analyst and senior analyst) in the consistent and timely delivery of high quality output and work with the Y&E UKNEE Director to develop members of the team.
  • Limited international travel likely to be required


  • Natural affinity and passion for all aspects of youth audience and culture.
  • Solid research experience in TV ratings or digital data analytics is ESSENTIAL
  • Working knowledge of data systems and how to interpret the resultant information e.g. AdvantEdge/TechEdge, Omniture, Comscore, Synthesio and Global Web Index is ESSENTIAL
  • Strong analytic ability to look beyond numbers and interpret findings into objective yet meaningful results & audience trends
  • Experience with cross-platform content performance tracking and measurement beneficial
  • Proven experience with quantitative and qualitative primary research incl. design, implementation and analysis as well as alternative and competing research methodologies
  • Experience presenting and articulating insights & trends to internal and external audiences
  • Highly organised and ability to work under pressure, handle multiple projects and meet deadlines
  • Experienced working in a commercial international environment incl. pace, culture and markets
  • Good knowledge of & interest in competitive TV landscape and emerging media technology
  • Working knowledge of advanced Microsoft Office packages e.g. macro writing & pivot tables


  • Confident and enthusiastic.
  • Pro-active and goes the extra mile.
  • Enthusiastic, inquisitive and keen to learn; able to ask perceptive questions.
  • Calm under pressure and flexible to emerging challenges and changing priorities.
  • Passionate about using data to inform decisions. Highly numerate with strong attention to detail.
  • To work with autonomy, and taking responsibility for your own workload.

This job description summarises the main aspects of the role, but does not cover all the duties that the job holder may have to perform.  It may be changed from time to time to meet changing circumstances.  It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. 


For more information or to apply for the job, please do not click the 'Apply for this job' button below. 

Instead please go to the Vicaom website to apply directly:


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