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Shortlist announced:

The Media Research Group is pleased to announce the finalists for the 2016 MRG Awards.

C1: Best Research team - Media Agency             

  • Mindshare
  • OMD UK
  • Zenith

C2: Best Research team - Media Owner              

  • Exterion Media
  • ITV Audiences
  • JCDecaux

C3: Best Research team - Research Supplier        

  • BDRC Continental
  • IPSOS Connect
  • MTM

C4: Best Research Initiative

  • Exterion Media - London Underground: The Engagement Zone
  • Facebook - Store visits
  • ITV - Knitted Ad Break
  • ITV -  SIXUP: The future of viewing – as seen from the sofa
  • Nelsons, Alpha Century, the7stars and Kinetic - Alfesco Censeo

C5: Rising Star  

  • Hannah Whyte-Smith
  • Kitty Jansz Moore
  • Sara Picazo

C6: Best Trade Body Research    

  • Newsworks - Newsbrand Effectiveness – The Evidence
  • OutSmart & Ipsos Connect - Outperform
  • Radiocentre - PERSUADE AND PROTECT: helping regulators improve advertising Ts&Cs

C7: Best Research Innovation     

  • BBC Global News Ltd  - The Science of Engagement
  • Global Media - Facial Coding for Audio  
  • Global Media - DAX: Data and Effectiveness in a Panasonic campaign
  • ITV & Mediabrands Marketing Sciences - Putting the Science into Social Planning

C8: Best Realisation of Research               

  • ITV - Primal Screen – redefining togetherness
  • Kantar Media Insight Solutions and Ofcom - Digital Day 2016       
  • Mediabrands Marketing Science -  Social Fingerprinting: understanding and visualising conversation flows

Good luck to all who who are shortlisted. 

What are we looking for?

Our team of judges, a range of senior and esteemed media professionals from across the sector, will be searching for those really cutting-edge teams whose talent and groundbreaking ‘insight’ make them really stand out from the rest. We will also be focusing on consistency, and looking for for teams that can show that they have continually achieved outstanding results over the past two years. Has your team truly made a difference, either internally or externally?

What will make you stand out?

There will be extra kudos for teams that show evidence of flair, creativity (the use of existing research in a new way or developing a project that has made a real business contribution) and the development of talent (perhaps particular recognition was given to an individual who excelled in a new skill or area).

Despite needing fine-tuning, the media industry in the UK continues to be one of the most exciting and fast moving sectors to work in. The best of the media research world will turn out to celebrate all that is excellent within our very special media insight industry at a Gala Awards Dinner during our MRG Conference in Warsaw on November 18th.

Will you win one of our coveted awards?

Need help with your entry?

See Neil Mortensen's 10 Top Tips for a tip top MRG award entry…

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