MRG 2014 Awards Winners
The MRG is delighted to announce the winners of the 2014 MRG Awards. A big thank you to all who submitted entries and congratulations to those who won.
A total of 11 awards and three special commendations were handed out at a Gala Dinner in Berlin on Friday night as part of the MRG International Conference. Photos from the ceremony will be available to view on the web page very soon.
The judges awarded the 2014 Grand Prix to ITV, who also picked up two separate awards: one for Best Reporting Innovation for its research project, Heartbeat – a reporting innovation that succeeded in engaging a wider audience by unifying a mismatched mountain of data and bringing it to life with brilliant design. ITV also picked up the award for Best Research Team - Media Owner.
The MRG also signalled its encouragement of the industry’s young talent by awarding the Ipsos MediaCT & Channel4/Nick Blake Award for Rising Star to Ruth O’Neill of PHD Media, the latter of whom also took home the award for Best Research Initiative for its project The Power of Touch – a study rooted in psychology and primary research and presented at the Berlin Conference. In the same category, the judges awarded a Special Commendation to COG Research and Outdoor Media Centre for Active Brains, Active Spaces – an innovative study that used eye tracking and SCR recorders to show that our brains work 33% harder outdoors.
As part of the MRG Awards’ distinctive commitment to recognising the contribution of strong team work in media research, The Best Research Team - Media Agency award went to MediaCom – Real World Insight. In addition the judges awarded a Special Commendation to the Havas Media team in this category.
For research outside the UK, again the Havas Media team were awarded the Best International Research Initiative for their Meaningful Brands research; a study that showed that more meaningful brands become first choice for consumers – this was also presented at the conference. MEC were also awarded a Special Commendation in this category for their Momentum initiative – a landmark study in purchase decision making.
Ipsos MediaCT won the Best Research Team - Research Supplier award, and the RAB took home the Best Trade Body Research for Radio: The ROI Multiplier which showed that brands using radio get their money back nearly eight times over on average.
BDRC Continental and Channel 4 were awarded the Best Research Innovation Award for their research into The implicit impact of product placement which uses a gamified approach to measure recall of placements that may not be explicitly remembered.
Separately from the Awards submissions process, delegates at the MRG conference voted for the IPA/Simon Broadbent Award for the Best Paper presented at the event. The award went to Sean Adams of News UK for his paper, “Tablets on the Brain. Using neuroscience to explore the different consumption patterns of print and tablet readership”.
The Awards attracted approximately 60 submissions from across media and research agencies, media owners and trade associations and were judged by a panel of industry experts. Charlotte Pilgrim, Convenor of Judges, said: "I heartily congratulate all the winners of the Media Research Group 2014 Awards. The calibre of entries was outstanding and highlights our relentless drive and commitment to quality in our industry, both in the work that we do and in the talented people that deliver it.”