| The Future of the National Readership Survey |
Roger Pratt |
NRS |
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| Meters just measure headcount so what’s the big deal? |
Patrick Skelly |
GFK |
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| How online methods are being used to research media today…and tomorrow |
Richard Thornton |
Ciao UK |
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| The Media Conjunction of Internet and Radio |
Jason Brownlee |
Dipsticks Research |
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| Researching the researchers |
Jo Rigby |
MRG |
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| Mail in Consumer’s Lives: Behind the Letterbox |
Barbara Mitchell |
Royal Mail |
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| Do consumers really care about corporate ethics? |
Karen Fraser |
Fraser Consultancy UK Ltd |
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| Online-based Attention Tracking to Measure Creative Impact |
Manfred Mareck |
Research Marketing Ltd |
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