| The more things change, the more they stay the same |
James Holden |
BBC |
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| No more mass media? Who cares if you have mass brand management |
Martyn U'Ren |
News International |
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| Fragmentation in Media Measurement |
Richard Windle |
IPSOS Media |
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| Media Research in the Cold White North |
Sarah Farrand |
MPG/maxmedia Canada |
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| Understanding consumers decision at the newsstand |
Christina Hartley |
Marketforce |
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| TV + Newspapers: the perfect Media Partners |
Maureen Duffy |
Newspaper Marketing Agency |
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| Proving value of the Mobile Pound |
James Gough |
Viacom Outdoor |
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| Sky+, Revolution or Evolution |
Lucy Bristowe |
BSkyB |
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| AER (Airport Ethnographic Research) |
Kevin Miller |
JC Decaux Airport |
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| We are all media owners now… Does open source media mean the end for mass communication? |
Pauline Robson |
Universal McCann |
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| Advertorials: The Rules of Engagment |
Mick Mernagh |
MEDIACOM |
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| Engaged Respondents or Divorced from Reality |
Liz McMahon |
BMRB |
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| The IPA Touchpoints Initiative: Creating the Missing Link |
Lynne Robinson |
IPA |
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