| IPA TouchPoints2 |
Date: 22/07/2008
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| The IPA TouchPoints Initiative is the most ambitious piece of media research undertaken for a generation. IPA TouchPoints arose out of the need felt by agencies for a multi-media planning tool, which would enable them to produce more realistic media strategies and plans. |
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| Targeting the 50+ consumer
(Age Concern Research Services, Omnicom Media Group) |
Date: 27/05/2008
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| By 2020 the over 50s will account for half the population in the UK, they control 80% of the country’s wealth and boast a huge spending power – more than 40 per cent of consumer spending is done by the over-50s. They are more likely to have seen much more advertising over their lives than the average media executive and have grown up in a rapidly changing consumer society. They are a complex and highly diverse group that is far too often stereotyped and neglected by the advertising and marketing community. Interestingly, it is estimated that no more than 2% of people working in the advertising industry in the UK are themselves over 50. How do we understand this audience and turn this insight into opportunities for our businesses? |
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| Childern and Media.
(Childwise, Viacom Brand Solutions) |
Date: 29/04/2008
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| Marketing to children using traditional media is becoming more and more difficult in the UK. Not only has the media regulator tightened regulations on advertising to children year, but we are dealing with generations whose media experiences, attitudes and preferences are increasingly different from those of their parents. There are challenges and opportunities for all involved. The amount of consumer expenditure in the UK that is either spent directly by children, or that children exert an influence over, goes into to tens of billions of pounds. So what are the ?kids of today? up to? Is TV still important or has the Internet taken over their media day? How do you capture the children's market without getting in trouble with the regulator? |
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| Connecting with International Audiences. |
Date: 17/03/2008
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| We begin our ?audience themed? evening meetings with a closer look at consumers across different countries. Advances in digital technology are rapidly changing the structure of social and commercial markets, and with it the behaviour of those we seek to inform, entertain and influence? the consumers. The pace of change varies across countries and the challenge for international researchers and communication planners is to identify shared patterns of behaviour and react to differences. We have two great papers that look into different aspects of international audience behaviour. |
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| Marketing Mix Optimisation-a new era of accountability |
Date: 04/02/2008
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| As an industry, we are constantly under pressure to measure return on investment in marketing activities, particularly in the short term. The Holy Grail has long been a robust measurement that can compare all aspects of the marketing mix separately or combined, based on actual sales information rather than consumers' claimed usage of brands and media. |
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| IPA Touchpoints |
Date: 31/01/2008
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| The IPA TouchPoints survey was the biggest industry research initiative for years and following its success the tender for Touchpoints 2 has been issued |
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| REALITY BYTES – A digital media sense check |
Date: 03/12/2007
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| As an industry, we are constantly told of a paradigm shift created by digital communications - web 2.0, consumer empowerment, the age of user-generated content to name but a few. But is this 'revolution' really taking place in the world of those who really matter - consumers? Carat Insight feel too many assumptions have been made and that there's not enough digital research that is grounded both in the reality of the consumer and representative of the UK population. |
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| Understanding How the Consumer Sees Out-of-Home (Posterscope) |
Date: 25/09/2007
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| The communication opportunities offered through Out-Of-Home media are ever expanding, with digital screens currently increasing the environment locations on offer. Capturing consumer knowledge and understanding of all formats within this panorama is routine for individual formats, but more complex when trying to cover the whole market. |
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| IPA Touchpoints. |
Date: 31/07/2007
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| The IPA TouchPoints survey was the biggest industry research initiative for years and following its success the tender for Touchpoints 2 has been issued.
To give an overview of how the survey has progressed and where it will be going in the future we have 3 speakers.
Firstly, Lynne Robinson, Research Director of the IPA will outline how the survey came together and the issues involved.
Secondly, we will have a representative from Starcom (speaker to be confirmed) who will talk about how the data is being used within agencies and how it has helped to add insight to the communications planning and implementation process. |
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| JICIMS (Joint Industry Committee for Internet Measurement Systems) /AOP (Association of Online Publishers) |
Date: 14/06/2007
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| This year has so far seen more and more media owners extending their content into online, and this has given the industry a renewed focus on the standardisation in measurement of this online population. Who are these online consumers and what are their behaviours? |
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| Thinkbox – New Work on Engagement. |
Date: 08/05/2007
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| The first major research initiative from Thinkbox is based around engagement and how a mass medium impacts on individuals. Using ethnography the research explores how viewers engage with TV advertising looking at real people in their natural habitat. It also looks at some of the things that affect engagement with brands. |
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| Cinema – Fame - (Film Audience Measurement and Evaluation) |
Date: 27/03/2007
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| The Cinema Advertising Association has changed the way it carries out it’s audience research. The previous system known as Caviar, was carried out face to face, has switched to a full online survey carried out by TNS and is called Fame. |
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| International Media Research – What Can We Learn? |
Date: 28/02/2007
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| The measurement of audiences across countries and continents regularly throws up technical challenges for research companies. Surveys aimed at specific audiences such as the BRS business media surveys (Europe, Asia, Japan, Australia, the Middle East and now the US) and EMS aimed at the affluent consumer and business people, have done a lot of work in looking at different techniques to measure audiences across the Globe. |
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| The Best Of Vienna |
Date: 27/11/2006
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| For those unable to attend and for those that did, there is an opportunity to see three of the outstanding papers from the Vienna conference. |
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| Outdoor Accountability |
Date: 17/10/2006
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| “Don – Remember Me?”
Bill Wilson (OAA) and Helen Harrison (Helen Harrison & Co), will give an outline of a project carried out on behalf of the OAA Digital group. Bill and Helen hope to demonstrate that critical mass has been achieved in digital outdoor in what has previously been considered a fragmented medium. The research illustrates the effectiveness of this new and evolving medium for advertisers. |
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| The electronic measurement panel, BARB and RAJAR collaborate |
Date: 19/09/2006
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| The new RAJAR audience measurement contract which starts from January 2007 includes as part of the contract a joint venture with BARB to create an electronic panel in the London area. This will provide both organisations with opportunities to learn more about listening and viewing behaviour and the feasibility of audience measurement using portable people meter technology. |
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| IPA's Touchpoints. DATE TO BE CONFIRMED |
Date: 04/09/2006
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| In June we will have an update on the IPA's TouchPoints initiative, the first stage of which has recently been launched. Further details will be provided in due course. |
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| BARB-THERE’S A LOT GOING ON |
Date: 13/07/2006
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| The enormous changes taking place in broadcasting and in television viewing continue to challenge us as researchers. Even questions as basic as ‘what is a television set?’ and ‘what is television viewing?’ need to be considered anew |
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| Looking into the future, where is technology taking us? |
Date: 28/06/2006
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| The changes in technology and where they might lead us as an industry is a source of constant speculation. Two recent research projects one among senior business people / opinion formers and the second among households with PVR’s throw some light on the whole area of how consumers are adapting to the increasing range of content and format .
Nigel Jacklin of Objective Research will talk about a project called ‘The FUTURE of Media’. This is a ‘format neutral’ survey about the current and potential media consumption patterns of senior individuals in business and influential occupations. The first phase involved over 200 interviews globally, together with desk research and interviews amongst broader consumer groups |
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| Using the Internet to Research |
Date: 24/05/2006
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| On the evening of May 24th, we will discuss and debate at Montague on the Gardens on how to use the internet for research and learn what people have experienced so far. |
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| Big Britain MEETING CANCELLED |
Date: 26/04/2006
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| On the evening of April 26th, Avril Murray from the BBC will talk at Montague on the Gardens about a project they have recently completed called “Big Britain” |
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| MRG Question Time |
Date: 22/03/2006
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| in association with The MediaTel Group |
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| A Presentation by the Newspaper Society |
Date: 21/02/2006
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| We haven’t had the Regional Press on our platform too often. The evening gave the membership an opportunity to hear about the research they have recently undertaken. |
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| Premium and upmarket consumers |
Date: 16/11/2005
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| There is a growing interest in research conducted amongst key target groups. One of the groups that has always been of specific interest is upmarket or premium consumers.
Come along and hear two short presentations on research that addresses research w |
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| The challenges facing media research (a wide perspective) |
Date: 12/10/2005
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| As we all know, media research, especially audience measurement is facing pressures and new challenges everywhere. Major advertisers are pushing hard for new metrics to supplement conventional media currencies. The call for single source data gets louder |
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| Outdoor - ROI |
Date: 28/09/2005
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| The OAA and IPA Outdoor the sellers and buyers of the medium have been working together to advance the understanding of how the medium can be measured in terms of return on advertising investment. |
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| Magazines Uncovered: time to rethink the medium? |
Date: 23/08/2005
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| The PPA launched Magazines Uncovered, a part works in three issues, in early 2005 to encourage the industry to take a fresh approach to the planning and buying of magazine advertising. |
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| Internet Advertising |
Date: 14/06/2005
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| Figures released earlier in the year from the online advertising bureau put Internet advertising revenue at £653 million for 2004 an increase of 60% year on year. |
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| Understanding data integration |
Date: 17/05/2005
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| There has been massive change in the media industry in recent years. Communication strategies have to embrace a wider range of media than in the past. Those employing multi-media strategies need access to tools that enable them to plan across media. There |
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| Understanding working class kids |
Date: 22/02/2005
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| Teenagers are a very fickle market that is hard to understand and target. However, DEs are even harder. This is a “difficult to reach” subgroup. At previous meetings this year we have discussed the problems of response rates and achieving representative s |
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| Keeping you up-to-date with RAJAR |
Date: 17/01/2005
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| The continued success of digital radio, coupled with a proliferation of platforms and mobile radio devices has placed the UK firmly at the forefront of the drive to deliver gold-standard audience measurement services that can cope with the challenges pres |
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| The Best of Madrid 2004 |
Date: 06/12/2004
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| For those members who were unable to attend this year’s highly successful MRG Conference in Madrid, we will be holding a “Best of” evening meeting. This will showcase the best papers as voted by the conference delegates. |
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| Everybody’s talking about word of mouth |
Date: 25/10/2004
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| Today’s consumers are faced with a minefield of more and more commercial messages and increased choice in all areas of life. To help them they look for trusted guides to help them make decisions. And the one source upon which they are increasingly relia |
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| How should we Respond to Non-Response? |
Date: 28/09/2004
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| It is common knowledge amongst media research professionals that response rates to surveys are falling. This is by no means a problem limited to our industry surveys nor proprietary research, but a worldwide social phenomenon affecting all research studie |
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| Measuring the effectiveness of print advertisements |
Date: 03/08/2004
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| There has been an upsurge recently in print media effectiveness research. The NMA the Newspaper Society and a number of individual publishers of newspapers and magazines have been undertaking effectiveness research programmes. There is an increasing call |
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| Measuring and Reporting TV Sponsorship |
Date: 28/06/2004
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| Advertising Sponsorship on Television has been developing and growing for many years now whether it is programme sponsorship or logos on shirts, cars, baseball caps etc. BARB has now agreed the measurement and electronic reporting of sponsorship and the f |
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| Switch On or Switch Over?
What Viewers Really Think About TV Ad Breaks |
Date: 24/05/2004
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| It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep vie |
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| Planning with Curves
The New NRS Readership Accumulation Survey |
Date: 17/03/2004
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| On the 16th February 2004, the UK NRS released its first ever Readership Accumulation Study (RAS). |
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| Opinion Formers and Early Adopters – Endangered species, treat carefully. |
Date: 28/01/2004
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| In the digital age, where new ideas can be widely disseminated quicker than ever before, how relevant is the concept of Opinion Formers? Does consumer behaviour really follow where Early Adopters lead, or has our information-rich culture meant that the i |
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| What are the choices? |
Date: 08/12/2003
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| There are two main surveys researching the business market, the British Business Survey (BBS) and Business Choice. |
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| Media Neutral Planning?
What does it mean, how will it effect me? |
Date: 20/10/2003
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| The Account Planning Group will explain why MNP is essential to the future of communication planning. |
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| Is it Media-Neutral or Cross-Media Research or something else … and where are we ? |
Date: 22/09/2003
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| The evening meeting will be preceded by a short MRG AGM held by the Chair and MRG Committee. |
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| Online Media Research. |
Date: 28/07/2003
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| In recent years we have seen 2 phenomena at work in society and research. Firstly access to the internet is becoming more and more commonplace in both the workplace and at home. Secondly using the internet is developing into a cost-effective, quick and |
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| New Techniques in Audience Measurement |
Date: 25/06/2003
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| New techniques into listening and viewing are now available. Is Digital Television & Radio changing the way that we listen and watch? |
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| Research Consortia at their best |
Date: 12/05/2003
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| Research conducted through consortia is becoming more prevalent in the media world. Reaping the benefits of joint thinking as well as joint funding, they are positioned as independent, unbiased studies, and importantly offer multi-media insights. |
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| The MRG committee revealed |
Date: 09/04/2003
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| The new MRG committee has just been elected - thank you. |
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| Measuring The Uk Television Audience
“Metering Technology” |
Date: 04/03/2003
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| The New BARB contract was implemented in January 2002. The entire system was replaced with new panel members, meters and measuring techniques. The new meter is an essential part of the new system. |
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| The Challenges of International Research |
Date: 03/02/2003
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| Recent years have seen a significant growth in globalisation. Where brands, companies and media once existed on international platforms, they are now operated as international businesses. |
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| Best of Budapest, Part 1 |
Date: 14/01/2003
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| Three of the best papers as voted by the delegates at this year's highly successful MRG conference in Budapest. |
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| The Future of Radio and Radio Audience Measurement |
Date: 20/08/2002
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| We know the huge affect the digital television revolution has had on the viewing audience, what is the future of radio in the UK? What changes can we expect and how will this affect the way radio listening is measured |
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| What is ‘ambient media’ and how is it measured? |
Date: 18/06/2002
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| Outdoor advertising has been growing and expanding in recent years, and now
encompasses many different media opportunities. The newer, less traditional
such as beer mat and tube ticket advertising are loosely grouped together
under the term 'Ambient M |
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| Brand New Industry Research - Absorbing Media |
Date: 28/05/2002
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| The PPA's has just released a new study into media usage and attitudes across all media. |
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| Media Auditors - Big Brother or Agony Aunt |
Date: 16/04/2002
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| Are media auditors to be feared as they keep a watchful eye on agency buying performance? Or are they the advertiser’s confidante, offering solutions to maximise media efficiency? |
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| MediaDNA |
Date: 12/03/2002
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| The value of the brand looks set to continue growing in importance in the media industry. As the learning process in brand marketing continues many lessons could be just as valuable for media planners. With this in mind a consortium of four leading media |
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| New BARB - the first two months. |
Date: 28/02/2002
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| A lot has been said about the new BARB contract. The MRG has organised an evening meeting to allow all members the chance to hear how the improvements to BARB have affected the world of Television. |
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| Electronic Media Trading |
Date: 16/01/2002
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| "When you automate a mess, you get an automated mess"
Jeff Eales, E-Commerce Director, DDS |
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| The Census Meeting |
Date: 09/01/2002
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| Most of the research that we all use every day relates back to population size and demography. This basic information essentially comes from the Census. So, what do we know about the Census? Who decides what questions will be asked? What happens to the da |
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| Beyond Display Advertising |
Date: 17/09/2001
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| Millions of pounds are spent on display advertising, however all media now offer more subtle and creative ways of reaching the consumer ... sponsorship, interactive advertising, advertorials, merchandising, inserts, direct marketing, plus increasing level |
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| Measuring the effectiveness of print advertisements |
Date: 03/08/2001
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| New Research Methods |
Date: 23/07/2001
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| There has been a lot of discussion over the last few years about the importance of finding out about consumers, their purchasing, media and attitudes. And yet we have also heard a lot difficulty of researching consumers. |
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| Radio Research |
Date: 01/05/2001
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| Two new research presentations to show what can be done in research |
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| The Response Rate Challenge |
Date: 10/04/2001
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| It's perhaps not that long ago when people would be surprised and, in many cases, flattered when canvassed for their opinions. |
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| BARB |
Date: 06/03/2001
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| The next MRG meeting features the major changes in industry TV research that will be introduced early next year. We are delighted to welcome as speakers those at the very cutting edge of the transition to the new BARB contract. |
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| POSTAR |
Date: 23/01/2001
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| POSTAR is one of the most sophisticated research surveys in the UK. |
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| What does the future hold for the NRS? |
Date: 29/11/2000
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| What will be covered in the new contract? |
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| The Internet |
Date: 24/10/2000
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| The next MRG evening meeting will discuss how the Internet can be used to investigate itself. |
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| Digital & Interactive |
Date: 23/08/2000
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| Is Television Advertising Profitable For Advertisers? |
Date: 27/07/2000
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| Radio & Outdoor |
Date: 06/07/2000
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| VIPer |
Date: 15/06/2000
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| Background and scope of the research |
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| The Internet |
Date: 23/03/2000
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| The measurement of the Internet - all the trick and joys that await us! |
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| What does the future hold for the NRS?
What will be covered in the new Contract? |
Date: 11/11/1999
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| The new NRS contract has been put out to tender and submissions have been received. Come and find out what was asked for in the specification for the contract and why. More importantly, come and find out how these changes may impact on the way readership |
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| Digital & Interactive TV |
Date: 02/11/1999
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| The '90s Are The Age Of The Older Woman |
Date: 06/08/1999
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| First Impressions |
Date: 23/06/1999
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| Advertising Recall Study |
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| Setting Standards |
Date: 23/05/1999
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| Researching Kids |
Date: 10/05/1999
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| The National Statistics Socio-Economic Classification |
Date: 08/02/1999
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| Putting Geography On The Map - Is Locality Still Important In Targeting? |
Date: 29/01/1999
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| Commercial Break Ecology And Environment |
Date: 19/01/1999
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