MRG Awards 2020 - Shortlist announced!


Despite the challenges that 2020 has thrown at us all, we were astounded by the number of entries we received for this year’s MRG Awards.

The judging panel had a very difficult time in making decisions, and there were some fierce debates and discussions across the board.

Frances Revel, head judge, said “What particularly struck me about this year’s entries was the wide range of organisations who submitted, which goes a way to demonstrate the breadth and diversity of MRG membership. There were some incredible projects, stories and teams and it was very hard to pull apart winning entries”.

Competition was particularly fierce for the Rising Star category, sponsored by Channel 4 and Ipsos Media – with a record number of entries. Previous winner and 2020 judge, Jess Percival said “It was exciting to see the volume of talented people who were nominated and read all the lovely things their managers said about them. I'm inspired by the breadth of different skillsets and strengths from nominees from a range of backgrounds and experience and wish we could have chosen them all!”.

One major difference this year was the judges’ decisions to create a combined Best Agency Team category, bringing together the original Media Agency and Research Agency team categories for the first time. In a year of unique challenges for our whole industry, the judging panel felt that the stories and triumphs across both categories were closely aligned, and so made for a more competitive category.

The awards ceremony will take place on Thursday 3rd December as part of the MRG Conference 2020, at the Odeon Luxe Leicester Square. Please keep your eyes peeled for further information as we are working through the finer details and all shortlisted entrants will be contacted in due course with the full information on the ceremony.

And so, without further ado, in no particular order, your 2020 shortlist…


Best Media Owner Team


Reach Solutions



Best Agency Team




Ipsos MORI


Best Research Initiative

Streaming online Data Analytics – Digital i

The Empathy Delusion - Reach Solutions & house51

Mental Availability - PHD UK

Decoding Decisions: Making Sense of the Messy Middle - Google


The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos MORI

Yas Asare Anderson – Ipsos Mori

Danielle Swift – STRAT7 ResearchBods

Luke Mantell – Jigsaw Research

Charlotte Cory – Channel 4

Lily Spencer – Tapestry Research


Best Trade Body Research

A true global first – Introducing spot ratings for digital OOH advertising – Route Research and Ipsos MORI

Hear and Now: How targeting people at relevant times helps turbocharge ad effectiveness – Radiocentre

ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC


Best Innovation

ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC

SoDA – Streaming Online Data Analytics – Digital i

Mental Availability – PHD UK

Excitable Edgar = Exciting Insight = New way of planning – ITV, STRAT7 ResearchBods, MindProber

BBC Compass – Ipsos MORI, BBC


Best Realisation of Research

The Consumer Surveys App – Mediatel Connected

4Youth does Brand Closeness – Channel 4


Best International Research

SoDA – Streaming Online Data Analytics – Digital i

The Power of People’s Passions – Discovery Inc, Tapestry Research

The Real Time Truth of the Formula 1 Fan’s Digital Race Experience – Formula 1, Walnut Unlimited, Reality Mine

Open for business – Revolutionising the understanding and commercial impact that airport environments provide advertisers – JcDecaux, Savanta


Best Collaboration – sponsored by Voices4All

ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC

SoDA – Streaming Online Data Analytics – Digital i

The Moments of Truth – Posterscope, Clear Channel, JCDecaux


Best Social Media Insight

Connecting social intelligence: getting more value from integrating assets and insights - KANTAR

Love Island: How the hottest show of the Summer got heads turning for its brand partners - ITV, Pulsar

How the British Red Cross learnt to talk to people about Loneliness – The British Red Cross, Listen and Learn Research


Excellence in Effectiveness

Demonstrating the power of DAX to Pepsi MAX – Global

Embedding media effectiveness at the heart of the business – JPI Media