MRG Content Meeting
Date: 2nd February Add to Calendar
Time: 4pm (For 4.30 Start)
Venue: The Building Society, Whitfield Street, W1T 4HE - map
Dry January will be long gone and you won't need to go to the gym again until 2024.
Good things come in threes and 2nd of Feb sees the return of the MRG content sessions.
We starting as we mean to go on within a cracking line up:
- As promised Lumen will be coming back to showcase their new eyetracking sensors in homes. Who is looking at what ads?
- BARB will be providing an update on their collection of data from previously unmeasured platforms
- BDRC will be presenting their piece with Channel 4 on QR codes in TV advertising.
What are you waiting for! Sign up today and add to your calendar here
Mike Follet – Lumen - Link to paper here
Matt Laycock – BARB- Link to paper here
Max Willey – BDRC - Link to paper here