MRG May Content Meeting
Date: Thursday 25th May
Time: 4pm (For 4.30 Start)
Venue: The Institute of Materials, Minerals and Mining 297 Euston Road London W1 3AD
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This month we have a great line up with representation from Media Owner, Media Agency, and a JIC!
Andy Cross from the Guardian will be presenting a bespoke research survey on the cost of living crisis with a representative UK adult aged 18+ sample, as well as Guardian readers. This included the market context (most important issues, what people are doing in response to the crisis etc.), the importance of brand persuasion (measures to help people through the crisis, what areas should/shouldn't be cut to keep prices lower etc) and the impact of brand affinity within this challenging economic landscape (the relationship between trust, shared values and favourite brands).
Anna Cremin from Pearl and Dean will be presenting FAME (Film Audience Measurement & Evaluation) which is the cinema industry's key marketing tool for analysing film viewing and cinemagoing behaviour.
Now in its fourteenth year FAME covers all aspects of film consumption - the experience of cinema, DVD, on-demand, trailers, advertising, reviews, 3D, digital, information sourcing, social media, piracy and more.
The annual survey is commissioned by the CAA (Cinema Advertising Association) and conducted by differentology
Euan Mackay from Route will be presenting all the recent developments that have been introduced to the out-of-home currency. These include how the OOH industry has adjusted for post-covid behaviours and the importance of how quickly you walk. He'll define the difference between walking, wending, and waiting and cover how Route has implemented new work from Lumen which accounts for different levels of attention while out and about.