Back for its 33rd year, the MRG Evening Classes will take place every Monday (for 7 weeks) from 25th February 2019.
The first 6 sessions will be in the evening starting at 6pm (promptly) and they will be 1.5 hours long.
The finale... the seventh session is a 3.5 hour afternoon session with great guest speakers (from 2pm until 5.30 pm).
Full programme available to download here.
The dates are as follows:
Session 1: 25th February - 6 - 7:30pm
Intro
followed by drinks and nibbles from 7.30pm to 9pm
Give feedback for session 1 here
Session 2: 4th March - 6 - 7:30pm
Digital Media
Give feedback for session 2 here
Session 3: 11th March - 6 - 7:30pm
TV and Cinema
Give feedback for session 3 here
Session 4: 18th March - 6 - 7:30pm
Touchpoints, TGI and consumer surveys
Give feedback for session 4 here
Session 5: 25th March - 6 - 7:30pm
Publishing brands
Give feedback for session 5 here
Session 6: 1st April - 6 - 7:30pm
Outdoor and Radio
Give feedback for session 6 here
Session 7: 8th April - 2 - 5.30pm
Media Research, planning and insight in action
Give feedback for session 7 here
followed by drinks & nibbles 'til 8pm
The programme is packed with TV, radio, OOH, cinema, print, social media and digital. We also have papers about the use of insight within the strategy and planning process.
The Evening Classes are designed for new joiners to the media industry (up to three years' experience). They provide a good introduction to media research and the industry currencies. It will also benefit those researchers who have had little or no exposure to the different media currencies.
On the first evening (25th February), the MRG committee will host some networking drinks. We will provide drinks and snacks from 7.30pm until 9pm.
Also on the last evening, delegates are invited to join members of the MRG committee and speakers for drinks and canapes (from 5.30pm until 8pm).
The cost for the course is only
- £620 for MRG members
- £675 for non-members - includes MRG membership
You can book your place on the course now.
If you have any problems with booking, please contact Sally Hiddleston or Max Willey.
If you would like more information about the programme in the short term, please email Alex Maddox.