April Content Meeting
Date: Tuesday 23rd April
Time: 4pm (For 4.30 Start)
Venue: JCDecaux Offices, 27 Sale Place, London, W2 1YR
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It's the first event of the new term. At this event, we will announce the new committee elected to serve the next two-year term
The papers this month will include:
Niki West and Amy Nightingale will present their new innovative research commissioned by Newsworks and developed by Tapestry Research and Map the Territory that re-evaluates the way that we measure trust and shows how brands can build stronger trust through effective media choices.
Patrick from PRS IN VIVO and Nish from the BBC will be presenting a study on developing a framework for assessing podcast artwork. Will seemingly limitless options on what podcast to choose, the role of thumbnail tile is ever more important in attracting attention and making you want to listen. But just what makes a compelling thumbnail? Is it different depending upon the tone, or content, or presenter? Patrick and Nish will be talking you the research that explores this topic.
Rob Turnbull, Insights lead at Samsung Ads, reveals their latest analysis of Smart TV behaviours. Based on 1st party data from nearly 9 Million Samsung TVs in the UK, the report explores how the increased ease of discoverability and app “surfing” are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience
We will also have a paper from JCDecaux