We will have our usual offering of high quality speakers and papers including:
National Research Group and C4: Fergus Navaratnam-Blair (VP of Trends and Futures), Holly Hewlett (VP of Content Development and Marketing Strategy), and Katya Des-Etages (Research Manager), will present ‘Mirror on Masculinities: Redefining Male Representation on Screen’.
How do young men today want to see themselves represented in film, TV, and advertising, and what does that mean for an industry still grappling with a “crisis of masculinity”?
This summer, National Research Group partnered with Channel 4 to publish Mirror on Masculinities as part of the broadcaster’s wider 'Mirror on…' research series exploring issues of representation and inclusion in UK media. Drawing on qualitative interviews with young men from diverse backgrounds, the research identifies three key pillars that shape their understanding of masculinity, and highlights the types of male characters they feel are missing from today’s screens. During this session, Fergus, Holly, and Katya will unpack what these insights reveal about shifting cultural expectations, why positive male role models matter, and how media and advertising can reflect a more authentic, forward-looking vision of masculinity.
Optimisation Over Reform - EU consumers’ views on navigating digital privacy, IAB and Kanter Media: Marie-Clare Puffett, Industry Development & Insights Director, IAB Europ and James Burke, Director, Kantar Media
Digital privacy is a hot topic of discussion in Brussels with many pressure groups lobbying for their point of view to be heard in an evolving regulatory environment. For the advertising industry this presents a complex path to navigate, balancing the needs of consumers, their need to commercialise content, all while evolving external pressures disrupt their path. In this presentation the IAB and Kantar Media teams will take you through new research completed earlier this year, that used a mix of qualitative and quantitative methods including gamification to explore the consumer experience of personalisation and privacy across 12 EU countries. Our findings covering both industry insights as well as policy recommendations for this critical part of the digital marketplace.
Final paper and speakers to be announced very soon.