Andrew Tenzer, Co-founder everyday people and Mike Tull, Maximising Price: The Role of Media
Over the past few months, DCM and everyday people have been exploring the strong correlation between the costly signalling of media and brand quality in seeking to determine the role of media channels in driving price perceptions. Using a complex methodological approach, our industry leading study will reveal:
· Why marketing may need to be rooted in hard economics, it doesn’t mean that we should be thinking like economists
· Why ‘the pain of price’ matters in an increasingly volatile economic environment
· How willingness to pay for brands varies widely across media channels and why the media mix has a clear role to play in influencing price perceptions and therefore, long and short term profitability Finally, we’ll argue that it’s time for the industry to better understand the role media plays in a more holistic approach to driving business outcomes.
WPP Media OOH present Supercharging the Media Mix:Sarah Harding,Senior Insight Director,
This research reveals how OOH’s diverse formats can be the secret weapon in any omnichannel campaign. Building on Profitability 2, our deep dive into 1.2 billion OOH interactions uncovers unexpected truths about how environment and dwell time fuel campaign success. As video and OOH worlds collide, our research shows how smart use of these channels can unlock bigger impact and ROI than ever before.