The MRG are hosting a special content session at Google London in May.
Speaker: Maxwell Minckler, EMEA Market Insights, Google
Title: "The Unsaid 2.0: The Mindsets Behind Successful AI transformation "
- AI transformation research from Google focused on accelerating AI impact for organizations and individuals with Behavioural Science, aiming to help companies move from initial AI awareness (the 'wow') to practical implementation (the 'how').
- Learn how the FOMA Mindset (Focus on Maximizing Advantages) provides the right approach for enabling AI adoption and impact.
- The session will provide an actionable playbook for both FOMA marketers and FOMA organizations on how to foster AI best practices and culture.
- You'll come away with real-world case studies from leading organizations driving tangible business impact through AI, to apply in your own team.
Other papers and speakers TBC.