Audiences Manager – VOD Strategy

Please note this is a fixed term contract role until 31st Dec 2022.

Audiences Manager – VOD Strategy
Broadcast, Audiences 
Fixed term position until 31st Dec 2022
London (With elements of home working)
Closing date: Monday 15th November 

Why you should join us…

The Audiences team at ITV represent the voice of the viewer in decision making, and within this, the Online, DTC & Brands Audiences team is focused on ITV Online, Direct-To-Consumer and ITV Group Marketing as internal client groups, helping ITV deliver in its objective of being a digital-first business.
 

Recent team projects include:

• 2-year ethnographic tracking to understand 16-24s video viewing
• Landscape study to understand the path to viewing choices – and the role of platform, UI, social and marketing
• A new VOD-focused market segmentation for the whole business
• Kano product feature prioritisation to inform VOD roadmap
• Content opportunity analysis

The research manager will often work independently and sometimes in support the Head of Audiences to deliver the necessary business insight, or alongside other team members and knowledge specialists from across the Audiences team

This role entails…

The main objective for this role is to deliver audience research for ITV’s VOD strategy, including market, product, content and marketing insight.
This will include developing and delivering a plan of research, comprising industry performance data (such as BARB), market analysis using third party data and bespoke commissioned qualitative and quantitative projects.

Key Responsibilities…

• Conceive, manage and lead key qualitative and quantitative research that will enable clients to deliver on their business objectives.
• Work with the relevant teams on defining the target audience & appeal of new propositions
• Delivering strategic insight required for user acquisition and retention
• Quantifying the value and appeal of content
• Working across editorial, product and brand to build the audience facing proposition and data driven insight that will lead all critical decision making.
• Deliver a research and iterative development user testing plan for the product management and design teams as it moves from prototype to working product. 
• Create and maintain strong relationships with our partners across the business, acting as an internal research consultant for clients including marketing, product management, UX and design, customer engagement, strategy and BritBox to understand their needs.
• Liaise with the other members of the Audiences team, to proactively share insight and also keep abreast of relevant projects elsewhere in the department that might be of interest to our clients in online.  
• Be a radar for the latest in digital insight and how the media market evolves
• Answer general questions on the market, SVOD users and competitor products
• Coordinating with other insight functions to produce a cohesive narrative

To be considered for this opportunity you will need to demonstrate the following skills:
Minimum role criteria:

• A strong interest in the digital media, the internet and TV industry and an understanding of the major industry trends, and a point of view on them.  In particular ITV’s own TV content and digital products and services. 
• A passion for people, with an ability to bring target audiences to life and demonstrate their importance to the decision-making process. Including an understanding of how to relate consumer needs to business issues. 
• A proven experience with a wide range of research techniques, including creation of quantitative surveys, analysis of data and working with qualitative projects. Managing research projects from end to end. 
• Experience in dashboarding and data presentation is desirable, such as Tableau or Google Data Studio. 
• Experience in a commercial digital environment is highly desirable, as is experience of TV, video or broader media research gained from a client side or agency background 

ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you have a disability, we’ll guarantee you’ll get to the next stage*. (minimum criteria above)

The Key role criteria is as follows:

• The ability to apply research results to a problem and an ability to build a narrative using a variety of data sources. Demonstrable abilities as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the page.
• To be able to think imaginatively and creatively about the issues facing the TV and online video sector.
• To have initiative; as timelines can be tight, in order to deliver we often need to be working on projects before clients themselves realise that they need it.
• Proven organisational and workflow management abilities – the ability to manage multiple streams of work and hit deadlines is important.
• A fluency in the following systems would be advantageous (but training can be provided):
  • Google Analytics and / or Data Studio
  • TGI or YouGov Profiles
  • Touchpoints
  • BARB – and BARB analytical tools such as AdvantEdge

We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything... our email is talkingcareers@itv.com. Find out more here.

Closing Date: Monday 15th November 

If you want more information regarding  this role please feel free to email TalkingCareers@itv.com.

Find out more about our benefits http://www.itvjobs.com/why-join-us/benefits/.

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do. Find out more here.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications