Senior Audience Research Executive - BBC Radio & Music

Job Introduction

The Audiences team for BBC Radio and Music are looking for a Senior Audience Research Executive to focus research and insight into some of our key brands, including BBC Sounds, BBC Radio 4 and 4Extra. The role is based at New Broadcasting House in London.

This is an incredibly exciting time for BBC Radio, as it looks to develop its digital audio service BBC Sounds to serve future generations. This role will be at the heart of that journey, providing regular data, research and insight, while also supporting much loved radio brands to continue to serve their audiences brilliantly in the face of significant shifts in audio consumption.

Role Responsibility

The Senior Audience Research Executive will report into the Audience Research Manager for BBC Sounds/Radio 4, within a team that comprises researchers at varying levels alongside Audience Planners and Data Analysts. The team itself is part of a wider department of more than 100 researchers, planners and analysts who work in an increasingly collaborative fashion across audiences, platforms and genres.

The core component of the Senior Audience Research Executive role is conducting analysis and measurement of BBC Radio and audio brands both on linear and digital so strong quantitative skills are essential. In addition the role involves building close relationships with senior divisional partners and the communication of research findings, as well as leading ad hoc and continuous research projects.

You won’t just be conducting data analysis, but actively communicating insights in an inspirational way, ensuring actions are recommended and taken where necessary. You will be responsible for identifying research gaps and commissioning and undertaking strategic and tactical qualitative and quantitative research, including the management of external agencies. This role is a genuine chance to shape the direction of the BBC’s future music and speech audio offering.

Are you the right candidate?

We are looking for a pro-active Senior Audience Research Executive who can bring a sophisticated analytical approach and the ability to critically evaluate ideas and information, select relevant data, identify key trends, issues and solutions across BBC Radio & Music.

In the radio team we are lovers of all things audio! The ideal candidate will share this interest and knowledge. In addition to an in depth knowledge of market and audience research techniques gained through experience of market research, you will need the following:

• Experience of using either RAJAR (radio) data, alongside online data-sources (such as ATI) and social media tools.
• Hands-on experience of conducting qualitative and quantitative research projects and interpreting quantitative data.
• Experience of questionnaire or discussion guide design is desirable.
• Experience of developing effective relationships with staff at a more senior level in the organisation.
• A proven record of developing & using audience/consumer insights and communicating them to creative and non-marketing literate communities, in a relevant and engaging way.
• Ability to present data in innovative and exciting ways, to inspire stakeholders and other members of the research team.

Package Description

Band: C
Contract Type: Permanent
Location: London - New Broadcasting House (Hybrid)

• Flexible / hybrid working - opportunities across the business
• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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