IAB UK: Insight & Planning Manager (4 days a week)

Background

The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Spotify, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here.

Careers at the IAB

To understand our culture, the ways we support new joiners, our wellbeing offering, our company benefits and our commitments to environmental sustainability and diversity and inclusion, find out more here.

The role

Sitting in the Insight team, the Insight & Planning Manager is responsible for leading and delivering IAB UK’s strategic and member-facing research projects, with a particular focus on preparing members for the long-term future and improving digital outcomes measurement. You will turn data and research into clear, practical insight that helps our members understand what is happening in digital advertising now and what it means for the future.

This is a role for four days a week, reporting to the Head of Insight and working closely with another Insight Manager and an Insight Executive. The four days can be worked across Monday to Friday by agreement. 

Key responsibilities

• Lead IAB UK’s externally commissioned research and insight projects, from brief through to delivery, ensuring outputs align with IAB UK’s strategy
• Translate research and data into compelling insights, implications and recommendations for agencies, advertisers and media owners
• Present findings from insight projects to IAB UK’s members, at company events, and at industry-wide level where appropriate
• Support the Head of Insight in delivering measurement-focused projects that strengthen the industry’s approach to digital outcomes measurement
• Work with IAB UK’s marketing team to turn insight into thought leadership content, presentations and member-facing resources
• Build strong relationships with research partners and member stakeholders, representing IAB UK at relevant industry groups such as the UKOM Technical Board
• Contribute to the annual insight plan by identifying new opportunities, projects and themes that help IAB UK achieve its strategic goals

About you

• Significant experience in media or advertising insight, strategy or measurement, likely gained in an agency, media owner or platform
• Strong understanding of the digital media landscape, consumer behaviour and current approaches to measuring digital advertising effectiveness
• Skilled in both quantitative and qualitative research methods and confident working with complex data sets
• Excellent at data storytelling, able to turn complex findings into clear, engaging narratives for different audiences
• Confident and compelling presenter, comfortable in front of commercial, analytical and senior strategic stakeholders
• Curious, future-focused and motivated by improving how digital advertising works for people and businesses
• Collaborative and organised, able to manage multiple projects and stakeholders at once

Working at IAB UK

We have a hybrid approach to work. The whole company is in our Holborn office every Wednesday plus one other day of their choice each week.
We are committed to building a digital advertising industry that works for everybody. We value and respect all differences in people, seen and unseen, and we are happy to talk about flexible working, adjustments or support you might need.

Management structure

This role will report into the Head of Insight. It has no line reports.

Compensation

This role offers a salary of £46,000 (for 4 days) plus a comprehensive benefits package including a discretionary bonus.

How to apply

To apply, please send your CV and a short covering email to Elizabeth Lane at elizabeth@iabuk.com by Friday 9 January 2026.