MRG

The MRG was formed in 1964 as a forum to discuss media research issues. We have an elected committee taken from our membership, whose job is to organise the smooth running of events such as evening meetings, education course, a bi-annual conference and various social events.

MRG Membership

Join by Credit/Debit Cards or by Cheque
Renew by Credit/Debit Cards or by Cheque

Latest Vacancy

Research Manager Vacancy at BARB

MRG Evening Meeting

UKOM Launch – A Media Research Perspective

The UK Online Measurement (UKOM), formed to provide a single set of industry-agreed data and metrics for the online audience, releases its first set of results today.  To coincide with the launch, James Smythe and Peter Bowman will present to the MRG on:

• Why advertisers demanded a single standard for planning brand advertising online
• How the industry specified and developed UKOM, and how it is now governed
• What the industry expects UKOM to deliver

James Smythe is marketing consultant to UKOM Ltd, working to familiarise advertisers, agencies and media owners with the new data.  James has an independent research effectiveness consultancy, Culture of Insight, and sits on the MRG committee. His background includes insight roles at GCap Media, Carat and RAB.

Peter Bowman is a media consultant who was the general manager of UKOM right through from its formative period as JICIMS. In previous years he has sat on the MRG committee and has served as its Chair. His career most recently included media research and insight roles at WCRS, MPG and UKTV.

Please respond as soon as possible if you would like to attend.  If for any reason at a later date you can’t make the meeting please let us know, as there is likely to be a waiting list.

This meeting will be chaired by John Carroll

If you would like to attend this meeting please send an email to:

eveningmeeting@mrg.org.uk