MRG

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MRG ‘Tools of the Trade’ Evening Classes Course starts 05/03/2012

Venue: The Hatton, 51-53 Hatton Garden, London, EC1 8HN
(This venue is served by Farringdon and Chancery Lane underground stations)
Places are limited, so book now!

Course Outline: -

  1. Research methods 05/03/2012
    1. Overview of current research methods
    2. Latest research techniques and examples
    3. Challenges
  2. Cinema & Measuring advertising spend 12/03/2012
    1. Cinema
    2. Overview of current research methods
    3. Latest research techniques
    4. Challenges
    5. Case studies
    6. Measuring advertising spend
    7. Methodology, Scope and Developments
  3. National Newspapers and Magazines Print Media Research 19/03/2012
    1. Overview of current research methods
    2. Latest research techniques
    3. Challenges
    4. Case studies
  4. TV Research 26/03/2012
    1. Overview of current research methods
    2. Latest research techniques
    3. Challenges
    4. Case studies
  5. Online, Mobile and digital ad effectiveness 02/04/2012
    1. Overview of current research methods
    2. Latest research techniques
    3. Challenges
    4. Case studies
  6. Understanding consumer Behaviour (TGI & Touchpoints) 16/04/2012
    1. Overview of current research methods
    2. Latest research techniques and Qual Research
    3. Challenges
    4. Case studies
  7. Statistics and Qualitative Research 23/04/2012
    1. Statistics
    2. Introduction to statistics used within media research
    3. How to interpret them
    4. How to apply
    5. Qualitative Research
    6. Introduction and beginners guide to qualitative research
  8. Outdoor Research 30/04/2012
    1. Overview of the OOH research method
    2. Latest research techniques
    3. Challenges
    4. Case studies
  9. Radio and Regional Print Media Research 14/05/2012
    1. Overview of current research methods
    2. Latest research techniques
    3. Challenges
    4. Case studies
  10. Media Agencies Proprietary Research 21/05/2012
    1. A showcase of current consumer and media research from media agencies
    2. End of term partyli>

Interested?

To book your place now please contact Alex Maddox: -

About the Media Research Group

The Media Research Group (MRG) is a non-profit making organisation which aims to promote an understanding of the techniques and uses of media research.

It’s been in existence since 1964 and is run by an elected committee whose job it is to organise the smooth running of group events such as evening meetings on the latest hot topics in media and media measurement, excellent education courses for those that are new to media research, an annual conference and various social events for members to let their hair down and network.

It currently has between 500-600 members per year from a variety of organisations, including media owners, JICs, media planning agencies, market research agencies, media analysts, commentators, consultants and specialists in research data collection and analysis.

Please call us on 020 8861 8114 to find out more.


What some attendees to the MRG 2010 Conference said...

“A very well planned and balanced conference that completely re-energised my enthusiasm for our industry and work”

“Really interesting presentations and some very good speakers. Also great group of people… was great for networking”

“Very well run conference, good subjects and speakers, nice mix of debates and papers much preferable to just presentations”

“Best conference I have been to”

“Fantastic value”



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